How to price a pre-loved piece
A simple way to land on a fair price that sells, without leaving money on the table.
Pricing is where most listings go wrong. Too high and it sits for weeks. Too low and you've given away something good. Here's the approach we recommend.
1. Start from what it cost new
Look up the original retail price, or what the same item sells for new today. That's your ceiling, not your starting point.
2. Adjust for condition
As a rough guide for everyday brands:
- Brand new, tags on: 60–75% of retail.
- Mint condition, worn once or twice: 45–60%.
- Barely used, light signs of wear: 30–45%.
Be honest about condition. Accurate labels lead to better reviews, and better reviews sell your next piece faster.
3. Adjust for demand
Some pieces hold their value or even gain it: true vintage, sought-after collaborations, and classics people search for by name. If you've got one of these, check what similar pieces have sold for recently and price closer to that.
4. Leave a little room
If you're open to offers, list slightly above the price you'd be happy with. If you want it gone this week, price it right from the start and say so in the description.
5. Revisit after a week
No interest after seven days usually means the price, the photos or both. A small price drop often brings fresh attention, especially when buyers are watching for one.
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